The first feature that you must look at is the unit’s display size. Tablets come in a wide variety of display sizes, ranging from 4 to 12 inches. Among the choices available, many tablet reviews suggest that it is always better to opt for a model whose display size runs anywhere between 7 to 10 inches. Anything smaller will make it hard for you to perform certain tasks and anything larger will make it hard to carry around.

Most tablets are fitted with touch screen displays. Yet, not all of them are equal when it comes to interface quality. Make sure that you go for a unit that has a touch screen display and multi-touch interface. Such characteristics will allow you to simultaneously register three or more input touches while using the device.

The next features to take into account are the operating system (OS), apps availability, and flash support. The OS you will choose will determine the performance and functionality of your tablet pc. Hence, as many tablet reviews recommend, it would be preferable to go for a device that runs on an intuitive OS and supports a wide selection of applications. It should also provide flash support, as the lack of such capability will prevent you from watching videos.

Another feature worth considering when searching for a tablet pc is its storage space. Most tablets today are based on a solid state drive (SSD) and range anywhere from 4 to 64 gigabyte. If you are planning to use the device for multimedia purposes, a unit  with at least 16GB storage space is recommended. Remember that the more storage space the device has, the more data you can store.

Mobility is the main advantage of tablets. That said, you should choose a unit that comes with major connectivity options like Wi-Fi, 3G, Bluetooth and GPS among others. It should also have an adequate number of I/O ports, including USB and HDMI ports, card slot and headphone jack.

Battery life is another essential factor to look at when buying a tablet. Needless to say, opt for a model that offers long battery life to ensure that you would be able to use it for a long time.

Aside from the ones above, other features that you would want to check are the built-in camera, especially if you will use the device for video chat and conferencing; and the tablet accessories– stylus, keyboard, headphones, etc. – as these things will help enhance the flexibility and functionality of your chosen tablet.

Of course, the expense depends on the type of policy to be purchased.  The permanent type is the most expensive because it combines both the insurance and investment component in one policy.  However, even the term policy—considered as the least expensive—can require a hefty sum from an individual.  Naturally, those who are planning to purchase such insurance search for the cheapest life insurance quotes in the market.  When one knows how to proceed with the search, he or she is bound to be successful in getting a good but less expensive deal.

There are many places to get life insurance quotes, but those who are looking for the cheapest variety should start their search online.  The Internet is simply the best place to find the most competitive rates in terms of life insurance.  The good thing about the Internet is that it not only allows people to get budget-friendly rates, but it also makes the process of applying for quotes easier and simpler.  Websites that offer life insurance quotes provide a form that requires several fields to be filled out with accurate information.  The fields include the individual’s age, height, weight, date of birth, rating class, amount of coverage and premium payment mode.  All the buyer has to do is fill out the fields, and he or she will get the quote in just a few seconds.

The Internet also provides added convenience for future policyholders through quote comparison websites.  These sites make shopping for life insurance quotes faster and more convenient because they offer multiple quotations from different insurance providers at one time.  This eliminates the hassle of having to visit websites individually just to check out the rates they offer.

Another way to find the cheapest life insurance quotes is by getting a couple of insurance amounts from the same provider.  There are instances wherein insurance companies charge less for coverage that costs more.  By comparing the amounts offered by the same company, buyers can see which coverage allows them to save money.  Meanwhile, individuals who have an existing health condition can access the cheapest quotes if they search for insurance providers that specialize in offering coverage for people with such condition.

Some people assume that they have no control over the life insurance quotes and that they have to live with the rates given.  This assumption is actually false.  Interested insurance buyers should know that by changing their habits, they can save a lot of money.  It may be hard to believe, but losing weight and kicking the habit of smoking can cut as much as half of the premiums.

Is your website bringing in at least five new enquiries per day? If not, you need to look at its functionality.

Your website acts as a “storefront.” You should put as much thought and care into your website as you would to the display in your store’s window. Your website needs to attract customers and keep them coming back for more. The following should give you a place to start and a guideline of what a good website should have and what it should do:

1. Where do your eyes go first?

You only have a few seconds to catch a visitor’s attention. That means you need to make sure that you capture their interest immediately. You need a headline that stops them thinking whatever they’re thinking, and think instead: “hey, this looks interesting! I need to read this.”

2. Do you know right away what this website is about?

Don’t have any distraction from the message you are trying to get across. If you start talking about how great your company is instead of what the visitor is interested in, you lose them.

3. Is the important information immediately visible?

Site visitors want to know details as soon as possible. If they have to work too hard to find out what you’re offering, they will likely leave. You need to be clear on what you want them to do. Don’t sell more than one thing from your landing page. Decide on the main action you want them to take, and talk about only that. The best thing to do on your landing page is to offer your client something that will sign them up to your list.

4. Can you easily find the benefits of the product/service?

Too many websites offer features rather than benefits. Features won’t get the visitor’s interest. They want to know what’s in it for them. Make sure your website makes it clear to them how your product or service will change their lives.

5. Is there a clear call to action?

If the visitor likes what he sees, it is important to get him to take action quickly as delaying may lose his interest. Don’t have more than one call to action. This will mix them up.

6. Are the colours and images aesthetically pleasing?

If your website has too many colours and pictures, it may put the visitor off rather than to catch their interest. Moreover, too many images will take too long to load, and if the visitor has to wait they will lose interest.

7. Is the font easy to read?

Don’t use fancy fonts that are hard to read or colours that are too light. If the visitor has to strain their eyes in order to read they will lose interest and leave.

8. Are there long sentences or long paragraphs on the page?

Keep your sentences and paragraphs short, and use bullet points. Long sentences and paragraphs make it difficult to read and understand.

9. Are the menu buttons clear?

Make sure your site is well designed and that buttons and links are easy to click on. Your page should have a “contact us” and “about us” page.

10. Is there an easy way to contact the business?

If your website is working well, it should generate enquiries for you. Make sure visitors can find out easily how to contact you. If you are not contactable your visitors will think that you are not reliable. They want to know that they can contact you in the future if anything goes wrong with their purchase.

11. Can you find out more about the owner or employees of the company?

Prospective customers want to know that they are dealing with a real person. That is why having an “about us” page is so important. Have a photo of you and a photo of your business at least. Make sure the visitor knows what makes your company different.

12. Do your visitors feel personally connected?

If you connect to your visitors on a personal way, they will be more likely to become customers. Tell them your story and tell them what makes you different. Have a conversational writing style, and be honest.

13. Is the writing corporate or conversational?

Your language should be easy to read at about a year 9 level and should be conversational. This will be in your favour as customers will identify more with you. Big corporations write differently which make customers feel like a number.

14. Is there a visible contact form?

A contact form is really the only way to capture the prospect’s details. Make sure you have one with a powerful magnet to help your visitor decide to join you.

15. Have you got an irresistible offer?

You should offer a powerful magnet to give your visitor a reason to give you his contact details. This must be a problem you solve for your visitor or something he really needs.

16. Is there multimedia?

Some people prefer watching a video or podcasts to reading. Offering these will make your site more appealing.

17. Are there links to social media?

You can connect with your customers in different ways. Perhaps they will not want to sign up to your newsletter, but would prefer to follow you some other way: Facebook, Twitter or some other social media website. Make sure you have these available on your website.

Now all you need to do is to decide what needs to change on your website, and plan to implement those changes

The method I’m about to explain for marketing your business, can be one of the most powerful, if done correctly. You need to decide whether it’s right for your business, however do look at it as a serious potential route to market for your product or service and understand how it works before making a decision.

With most routes to market, we find that they cost money and we don’t know if they are even going to work for our business, or what return we’ll get! If you decide to build a network for your business, you’ll know exactly what your overheads are for gaining new customers, so your pricing can be much keener, as you won’t have to pay out, until customers or clients have been gathered.

What exactly is Network Marketing

Generally your route to market will only be through a network of distributors – people that like your product or service enough to recommend it to their friends, family and other people they know. In return for this you compensate them with part of the profits from that sale. The distributor can also go out and find other distributors to build a team which they then earn from when they make a sale (*Note* in the UK it is illegal to pay distributors for recruiting other distributors as this would make it a pyramid scheme). When someone becomes a distributor for you, they start their own business. you can’t tell them when to work or how many hours they have to do.

There are different structures for network marketing businesses such as Binary, Breakaway, Uni-level, Matrix or a combination of these systems. However I’m not going to go into each system here.

Network Marketing will work with almost any product or service, however it works best with a service that is used on a consistent basis by the consumer, without the distributor having to go back for repeat sales, they then get paid a percentage on those services every month and after a period of time, the distributor can build an excellent residual income. With a product, the distributors has to have to make sales every month, so at the beginning of the month they start at £0.

Like a franchise, generally you will have to charge the prospective distributor, a fee to join your company, this will prove they are serious, but also cover your costs of training them and getting them started with any marketing material, also like a franchise, you may have to charge them a monthly fee, this covers your overheads involved. If you didn’t charge a fee you’d then have a lot of people getting your marketing materials and being trained and then not doing anything with their business, this would eventually put you out of business.

With a network marketing strategy, you’ll need to have your distributors doing a minimum amount of activity, before they get paid, or get paid full commission by retailing the products or the service, otherwise you’d have people just signing up distributors and no one retailing will equal no money coming in to the business.

Tips to start and run a successful Network Marketing system

1. Always pay your distributor base on time.
2. Always deliver a great service, it is your distributors friends and family buying the product or service.
3. Have great training.
4. It’s best to keep this as your only route to market.
5. Work with a financial director to cover how much you can pay the distributor base.
6. Their should be several bonuses available for the distributor base, so the more activity they do the more they can earn.

Misconceptions you’ll find with marketing this way

1. It’s an illegal pyramid scheme – As I said earlier, It’s only illegal if people get paid for recruiting distributors and there is no product or service involved. Also when you look at any sizeable business they are pyramid like in structure.
2. Only the people first in earn lots – This not true as in most systems new distributors can overtake the person recruiting them and eventually make more money.
3. It will eventually saturate and people will lose out – This doesn’t happen because the birth rate exceeds the amount of distributors that join, Not everybody wants to do it and generally people are too lazy! about 20% of the distributors that come into your business will really work at it!

Done and run well a network marketing business will be win/ win/ win for all involved the company, the distributor base and the customers.

Ask yourself what is marketing or find a definition. These are two often posed keyword questions asked of Google (and other search engines) the answer comes back something like it is ‘the management process through which goods and services move from concept to customer’. But I think that there is so much more to marketing than that.

I like to think of marketing as the lifeblood of your business. Oxygen is taken into your lungs and from there ends up by osmosis finding its way into your blood cells, the blood circulates throughout your body, pumped round by your heart, feeding, nurturing it, making certain all the organs do their jobs and that limbs function and the brain works, powering everything. Marketing, in a way, can be thought of similarly.

Think about this. You (or a representative of your company) are ‘out on a job’ – this person is your outstretched limb. You walk and talk.You are instantly in communication with your customer and this point of contact is a marketing opportunity and is part of your marketing activity. You talk up the business with existing customers, you talk about things that the company does and can do for the customer. You receive feedback that goes back to base. As you do this your eyes and ears also take in your surroundings and feed information back to HQ – market research.

Never forget that at any given point of time in whatever way you are communicating with your customers, be it face to face as above, or by e-mail, you are constantly in a position to market your business. And the best bit of news here is that it is all free. You need to train your staff, in whatever capacity that they may work for you, that, as employees they are also representatives of your business and thus in a unique position to market the business they work for.

The lungs, kidney and liver are some of the tools required to keep your body functioning. Think of your lungs as being your advertising programme – out there in the big wide world sucking in air, your adverts bringing in interest. Your kidneys are your P.R. activity, sifting and sorting, looking for the good stuff that you can boast about, identify the waste, the shortcomings and turn them into something useful, like compost, that again feeds the body. The liver is your website. Taking different aspects of your body functions and presenting them in a format that does good for your body. The website is all the good things about your business brought under one roof that promotes your business to best effect.

Your stomach takes in food that ultimately enriches your body and is rather like networking in that your stomach meets with all sorts of foodstuffs and sorts out the useful ingredients from the not so useful. Likewise when you network you learn to work out who can do you good and who is a ‘waste of space’.

Now it’s your turn. How does your brain activity fit into how you live and in marketing terms what can you compare it to?

Without all aspects of your body parts working in harmony you would not exist and if you had no heart and no heartbeat then nothing else would matter. Likewise if you don’t have a marketing plan, like your body, your business would wither and die.

With the economic outlook starting to improve, many businesses are starting to look at ways to grow and expand their presence. Even with limited funding, it is not difficult to increase the size of a business substantially.

Think about all of the services that customers like to use for free. They can be a virtual treasure trove of resources for a company to market to their target demographic. There are many websites out there that will allow people or organizations to create free classified ads, where they can sell items, products or services. With a carefully planned ad, an organization could use this site for lead generation or general advertising. Many businesses also open a business social networking account. This gives them the opportunity to market directly to a potential client list that people ask to be on.

It is also common that companies will create marketing partnerships with other local companies to synergize their efforts. An example of this would be a car dealership giving a customer a coupon book for discount car washes at the car wash down the road. The discount on the car washes is a value to the customer, because it saves them money and could be an enticement that draws business. It will also help to drive customers to the car wash, so that new car owners can keep their car paint looking new longer. Local marketing agreements can be made with multiple companies at a time, so always keep an eye open for new opportunities.

A modification of the marketing partnership would be bartering for services. This will allow companies to still acquire necessary supplies, but also save available capital for other aspects of the business. An example of this would be a person who owns an embroidery shop, trading embroidered clothing to an insurance agent for their liability insurance. Since they are trading, there is no cash coming out of pocket on either side, and both sides are saving money since they are providing the service at their cost.

Finally companies can increase their social marketing by providing products or services to a nonprofit organization, and use it as both an advertising opportunity as well as a public relations opportunity. If a company were to sponsor an event, then they can invite the media and get extra exposure to the local area. They also will generate good will with the community for helping with the event.

These options will help a company market locally no matter what shape the economy is in. Using these methods and others like it, will give a company a good head start in expanding their market share in that area.

Let’s go to the example of Mercedes Benz – you all know that tri star symbol seen at every dealership. Mercedes has made it their hallmark to appear to be the best of the best of the best…..you get the picture. And because they promote high quality, long lasting automobiles, they are able to charge a premium for it. Unlike Hyundai, a low price leader, Mercedes can sell fewer vehicles, but at a higher cost, and therefore do quite well for themselves.

As a dentist, I made every effort to become the best I could in the industry by taking as many advanced training courses as I could possibly find. I became what is called a ‘Master Dentist’ at the prestigious Institute for Advanced Dental Studies out in Las Vegas (we all joked a lot about the location!) and used that on my website and business cards to brand myself as an expert in cosmetic dentistry and crown work. It really made my office the ‘Go To’ place for such procedures. To this day, 5 years after retiring, the practice is still seen as a premier office for such procedures as the doctor who took over continued with the training and did the same as I did.

Even a grocery store can brand itself – look at Wegman’s for example. If any of you are not familiar with this store, I can tell you that it is a high end place, with in store bakery, coffee shop, restaurant area, buffet, salad bar, and they even serve freshly cooked Maine lobsters! Customers expect their prices to be slightly higher for most items because the quality is so high. The other end of the line is the Acme store located in some small towns across the country. This place has little to no advertising and relies on local customers to keep them busy. They have no frills and would never consider selling caviar or lobster. They have branded themselves as the low price, no-nonsense store.

When it comes to branding your business there are lots of issues to consider but the level of quality you choose must be adhered to at all times. It would not be worthwhile to sell caviar when you are supposed to be the low price leader in the business. Your customers would become confused and end up wandering elsewhere for their groceries. If you are the high priced automobile leader, you would not want to sell a car that lands in the shop every month – by the way, I actually DO have one of those cars. There is nothing more frustrating than taking your car to the dealer one day and when it is supposedly ‘fixed’ you notice the “check engine” light is on again as you drive it out of the dealer’s parking lot. This has actually happened to me a number of times with this car. Oh well, some days are better than others.

So in your branding endeavors, keep it simple and straight forward. Send the same message day in and day out so that your customers can count on you being there for them. Decide what you are offering the customer and never vary from that decision. This alone will bring customers to your door with much less effort. And low effort advertising is a great thing in any business.
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